Project Pabst was a 1 day music festival featuring national headlining bands Including: Nathanel Rattliff and the Night Sweats, Courtney Barnett, Violent Femms, Charles Bradly, Danny Brown, Fidlar and Baroness along with side shows by bands like Pentagram and Small Black.
Client
Pabst Blue Ribbon
Year
2016
Concept & Direction
PBR initially reached out to commission a PBR tall boy can for the Colorado / Mountain West region featuring a Kaiju style monster attacking the regions largest market city of Denver, CO and utilizing the Pabst brand colors.
The image was so well received that the Project Pabst team decided to utilize the graphic across all aspects of the 2016 music festival. Between myself and the project Pabst art department we built out the entirety of the 2015 Project Pabst festival assets. Reformatting and manipulating the image and theme to work with all aspects of the festival from physical printed tickets to the main banners that decorated the stage.
DELIVERABLES
• PBR Tall Boy Can
• PBR 12 Pack Box
• Stage Decor
• Screen Printed Posters
• Hats
• Shirts
• TicketsPhysical and Digital Ad Materials
